Toys - Best Selling

From our Danish hygge collection comes this playful rainbow stacker, inspired by the rainbow skywalk in Aarhus, Denmark. Little ones will sort, stack and play with this beautiful set, all...

Featuring a trendy look, Chloé evokes a sense of a modern girl who is at ease with herself. Her matte tone makes her golden hair stand out and her peach-...

Looking for Leola Bear? You’ll likely find her in her South London studio – surrounded by painting, sculptures and fashion designs. When she’s not there, she’s of traveling; looking for...

Smudge Lamb is the sweetest farmyard friend in super soft cream fur. With trumpet legs, tulip ears, and a biscuit face, this little lamb is a loving companion. The perfect...

Growl and prowl to your heart's content with the 'If I Were a Lion' board book. Kooky and colourful, it's a great way to play, and has gorgeous textures for...

Hugimal's weighted filling - made of the non-toxic glass beading found in many weighted blankets - is sewn into secure sections within their removable weighted inner body.Unlike spot-clean-only products, Hugimals'...

Smudge Rabbit is such a sleepy sweetie - always sprawling out, lazing on the bed or rug! Scrumptiously soft in oatmeal fur, this lop-eared lazer just captures the heart. An...

Jellycat's Amuseables Acered Maple Syrup is a trusted authority on outdoor brunch. His preferences are well known: pancakes over waffles, lakes over land, and canoe travel at all times. His...

A Fidget Toy That Pops!Put a new spin on sensory play with the Itzy Pop & Whirl™ fidget toy. Featuring a suction cup base, it sticks to tables, tubs and...

Jellycat's much-loved and most famous amphibian is Ricky Rain Frog. Why the glum face? Well, it’s not easy being the only frog in town that can’t swim a stroke! Ricky...

Celebrate in colour with Amuseable Rainbow Birthday Cake! This joyful cake has four soft layers in pink, purple, yellow and green, fluffy icing with chocolate flecks and a suedette stripe...

Isobel Chihuahua may have tiny legs, but this feisty pup can always keep up! Dreamily soft in honey fur, with bold vanilla patches, flared two-tone ears and a suedette nose,...

Amuseables Coffee Bean is little but powerful, giving a much-needed boost to all! With russet-brown fur, skippy cord feet, shiny eyes and stitched detail, this merry bean has even more...

What does Baby Bear eat when he's hungry? Follow along with this cute baby animal as it experiences its world, from playtime to bedtime. This simple, comforting story features a...

Say good-bye to ugly, hard plastic buckets that break and take up space.It comes with a spade of matching color!Roll, fold, or scrunch them. Pop them in your hand luggage,...

Get thinking and dreaming with the If I Were A Giraffe book! This chunky board book has a splotchy giraffe tail, and pages and pages of feely fun. Let little...

Bashful Dragon is a fierce little friend, with plenty of attitude! With supersoft fur in pale sage green, suedey horns and a long, squidgy tail, this brilliant beastie is pretty...

The ultimate bunny companion, finished in a delicate hue. Each detail of the original Bashful Bunny has been refined to create the new Luxe Bunnies. Exceptional soft fur that feels...

A gorgeous book for keen little readers, The Magic Bunny is a wonderful tale of a very special rabbit pal. The Magic Bunny is a loving friend who looks out...

Lottie Bunny Fairy is so excited to mark her garden debut! This flopsy-eared dancer wears ribbons on her ears and a beautiful ballet costume. With a pink satin bodice, butterfly...

Let's make music! This wooden ukulele for children from 3 years old will make little musicians happy. With 4 nylon strings and a colourful design, this ukulele is part of...

Smudge Elephant loves naptime, and keeps falling asleep on the march! Flop this supersoft silly down to sit on those squishable trumpet paws. With warm grey-brown fur, bright black eyes...

Heart Dragon is a culinary romantic, specializing in candlelit dinners for two (or occasionally three, if Amuseables Red Heart insists on helping with presentation).Her menus are legendary: rose-petal risotto, molten...

Blossom Silver Bunny Blossom starts each morning with a swim. Lake, loch, or lido – as long as it’s open water and slightly alarming in temperature, she’s in. (She claims...

Say good-bye to ugly, hard plastic buckets that break and take up space. It comes with a spade of matching color! Roll, fold, or scrunch them. Pop them in your...

A squeezy, custard-cream chum with a dizzy walk. Tumblie Duck is forever tripping over while out and about – suddenly the plump little tail is up in the air and...

Sammy snail is never worried! This fun wooden snail to walk around with its pretty spring colours will amuse toddlers from 1 year old. The shell turns when you walk...

Children will love the sound of this flute! By holding your fingers over the different holes, the flute will play different tones. Expand your little band with one of Label...