Toys - Best Selling

Growl and prowl to your heart's content with the 'If I Were a Lion' board book. Kooky and colourful, it's a great way to play, and has gorgeous textures for...

Learn while having fun with this cute colourful little ball !Fun for babies – this smooth ball is easy to grasp and will appeal to babies thanks to its joyful...

Go wild for bathtime with an adorable set of wildlife-themed squirting bath toys! The Wild™ collection shines a spotlight on endangered species and at-risk habitats through products that give back...

Amuseables Coffee Bean is little but powerful, giving a much-needed boost to all! With russet-brown fur, skippy cord feet, shiny eyes and stitched detail, this merry bean has even more...

Bashful Fudge Puppy loves trotting along and snuffling about for sticks! A cocoa-cream spaniel with rumply ears, a podgy tum and long tufty paws, this poppet pup loves sharing big...

Featuring a trendy look, Chloé evokes a sense of a modern girl who is at ease with herself. Her matte tone makes her golden hair stand out and her peach-...

Salut! Amuseables Baguette has hopped straight out of the cosy oven to meet you! This golden loaf is deliciously soft, with huggable dough, chunky cord scores, a cheery smile and...

Lottie Bunny Fairy is so excited to mark her garden debut! This flopsy-eared dancer wears ribbons on her ears and a beautiful ballet costume. With a pink satin bodice, butterfly...

Smudge Lamb is the sweetest farmyard friend in super soft cream fur. With trumpet legs, tulip ears, and a biscuit face, this little lamb is a loving companion. The perfect...

A squeezy, custard-cream chum with a dizzy walk. Tumblie Duck is forever tripping over while out and about – suddenly the plump little tail is up in the air and...

Bonding is easy with My Mum and Me, as we learn why one lamb loves Mummy so much. A gorgeous story for Mother's Day, or a touching tale for a...

Little Pup is 7 inches high and 4 inches wide.SAFETY & CARE Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 & 3, for all...

Encourage STEAM learning and creativity with Connetix's 62 piece Starter Pack.This pack features a variety of shapes in different colours. It is the perfect option to start your Connetix tile...

Say good-bye to ugly, hard plastic buckets that break and take up space.It comes with a spade of matching color!Roll, fold, or scrunch them. Pop them in your hand luggage,...

From our Danish hygge collection comes this playful rainbow stacker, inspired by the rainbow skywalk in Aarhus, Denmark. Little ones will sort, stack and play with this beautiful set, all...

Wouldn’t it be great to have big stompy feet and a long grey trunk to grab goodies to eat? The If I Were An Elephant Book encourages children to think...

Blossom Bunny loves to play in the herb garden! This furry friend sports a cotton posy pattern in their ears and on their paw pads. Soft as ice cream, and...

Tawny-tousled and full of softness, Bartholomew Bear is the perfect bedtime buddy. Read him a story, sing him a teddy bear lullaby, or maybe just rest on his fluffy fudge...

Eye-catching Festival Dragon is here to make a statement. A scarlet dragon with exquisite golden accents, from tummy to tail tip. Delicately finished with soft cheek tufts and suedette nose,...

Introducing the Tiny Collection by cuddle+kind. Beautiful hand-knit tiny dolls with stunning craftsmanship and exquisite details that make them little works of art. You’ll love to collect and share these...

Bring imaginations to life and provide endless possibilities for creativity and learning through PLAY with Connetix's 102 Piece Rainbow Creative Pack. Featuring a variety of shapes including small and large...

A charming pressie, the Daddy and Me book celebrates all we love about dads. This gorgeous hardback follows a puppy off on adventures with their caring daddy. From trips to...

Absolutely adorable and oh so collectible! These hand-knit baby animals are the perfect way to start or grow your cuddle+kind collection. Every heirloom-quality baby animal is lovingly handcrafted from natural...

Get thinking and dreaming with the If I Were A Giraffe book! This chunky board book has a splotchy giraffe tail, and pages and pages of feely fun. Let little...

Goodnight Bunny is the perfect gift for any little sleepyhead. This gorgeous hardback follows one little bunny as they say goodnight to everything around them. With charming pictures and playful...

The award-winning Skwish is a one of a kind wood rattle and teether toy with primary colors. Made from renewable rubberwood and strung together with durable elastic cords. It Skwishes...

Wherever you bounce, take everything you need in the Jellycat Smudge Rabbit Backpack. Soothing and soft in oatmeal fur, with a snowy bobtail and long lop-ears, this fully-lined bag has...

Keep toys within reach while engaging littles in a playful learning experience with our chain link rings. These durable, yet flexible plastic links can quickly attach toys to strollers and...