Welcome

Three unique sensory experiences ready to clip and go anywhere with Fat Brain Toys' Dimpl Clutch!Each Clutch features a dimpl bubble on one end and squishy silicone textures on the...

Fat Brain Toys Dimpl Stack provides a vibrant stack-and-discover experience!The top of each cup features a squishy silicone bubble embossed with a unique texture pattern. Little fingers will love to...

Little hands will be occupied for hours once you introduce them to this unique device that's brimming with thrilling sensory-exploration experiences. Push the pink bumpy ball in and the blue...

Roll into wonder with Fat Brain Toys' Rolio!The colorful textured pegs move in and out as the cylinder rolls on its soft silicone tires. It's amazingly fun to watch. The...

A fine-motor factory overflowing with wonder! Flip, crank, and stir to get the balls mixed up and moving. Spin the handle to lift them to the top. Then, as they...

The Flybaby baby carrier combines lightweight design, functionality, and sustainability – perfect for parents looking for a practical and environmentally conscious baby carrier from birth. Seamless, ultra-light and minimalist -...

For newborns trying to sleep, silence is actually not that golden. The 2-in-1 Portable Sound Machine + Nightlight helps baby fall - and stay - asleep no matter where nap...

Prevent resting itch face and kick dry skin, cradle cap + eczema to the curb! DermaFrida the SkinSoother is a baby spa in the palm of your hand, keeping baby’s...

The ultimate booger busting team brings you our 3-in-1 Picker. It's as grossly satisfying as sucking snot, but perfectly designed to clean crusties + gunk out of all bodily crevices.Comes...

When baby's got a photo-op, you'll be ready. Grooming for the gram? There's a kit for that. This head-to-toe grooming set has everything you need to get baby gram or...

Rinsing the day off of your little one is about to get a whole lot easier thanks to this easy-flow bath rinse cup. Get two ways to pour with the...

Designed to be worn by children or adults, DermaFrida the Bath Mitt lets your little one "do it myself," and lets you take over anytime. No way you can trust...

Did you know that almost 70% of babies end up with crusty cradle cap? Give flakes the brush off with our Flake Fixer - the first 3-step system specially designed...

Applying diaper cream when baby's got a rash can be one messy mission. When their skin is irritated and extra sensitive, take a hands-off approach with the Diaper Cream Booty...

Nail Scissors take the fear out of cutting the tiniest talons. Safe, rounded blade tips help you snip precisely, while an ergonomic, non-slip handle gives total trimming control so you...

Scared of a snip slip? Nix your nail-care nerves and take total trimming control with the Electric Nail Buffer. It safely buffs and shapes tiny nails and cuticles, so you...

Help your baby drop the tantrums, not their teether. The Fridababy Get-A-Grip Teether has a bar handle that engages your baby's natural grasp reflex and a wrist-hugging design for a...

Start those oral health habits young and keep them going with the Grow-With-Me oral care set complete with two manual toothbrushes that promote brushing independence. At six months, you can...

The Thick or Curly Hair Detangler brush helps manage your kid’s snarls and knots, without hurting their sensitive scalp. Designed specifically for thicker hair, the Hair Detangler brush comes equipped...

Keep baby's do smooth with this head-hugging, super soft brush + styling comb. Brush hair gently from scalp towards the hair tips to distribute the natural oils evenly. Includes, Head-hugging...

The right dose for baby, an extra dose of sanity for parents. MediFrida delivers the full dose through a soft, familiar pacifier that sends medicine to the side of the...

The S-Curved Files let you and baby save face with a design that contours to baby’s nails for a perfectly filed finish.Includes:5 S-Curved Nail Files

The doctor-invented and doctor-recommended NoseFrida nasal aspirator is an easy and safe way to relieve little stuffy noses. The “snotsucker” is non-invasive and gives the user complete control over how...

These filters are clinically proven to prevent bacterial and mucus transfer when using the NoseFrida nasal aspirator. Features: Made in Sweden Made of moisture-absorbing polyurethane Includes twenty filters

Skip the chilly teething rings and help baby's gums without getting frostbite on their hands. The Not-Too-Cold-To-Hold Teether has a stay-warm handle for baby to hold, with two double-sided, chillable...

The Fridababy Push Pop Feeder introduces your baby to a world of food, without a world of stress for you. Fill the silicone tip with fresh or frozen fruits, veggies,...

NoseFrida Saline Snot Spray is the all-natural, simple saline solution. And by simple we mean two ingredients - sea salt and water - that's all! The gentle formulation moisturizes nasal...

When it comes to oral care, it’s good to start ’em young! The SmileFrida Finger Brush makes it easy to clean your squirmy little one’s baby teeth, without losing your...