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A regular on every runway, Amuseables Fleurette Tarte Aux Fraises is the crème de la crème of haute couture.A true Parisian, Fleurette spends a lot of time at the Jellycat...

Dream of undersea currents, squiggly seaweed and bobbing along with a curly tail? The If I Were A Seahorse Board Book might just be for you! A bubble of fun,...

Keep little paws busy with the Bashful Rufferty Black & Cream Puppy Ring Rattle. With four squashy paws, adorable perky black ears and a gentle rattle which delights at every...

Mummy Bob is a legendary sweet maker – and his specialty? Halloween. From ghoulishly good sherbet to bon bons, every treat is wrapped up in showstopping packaging.Glow-in-the-dark lettering: check. Boxes...

Amuseables Skull Planter is all about good vibes, green shoots, and taking things slow. Stick on a lo-fi playlist and he’ll chill in the corner all night.With a head full...

The Bashful Rufferty Black & Cream Puppy Comforter is a portable patch of softness. This characterful puppy has been designed to comfort with squashy paws to hold onto and an...

A perky green go-getter who is constantly ready for a game (or two), Amuseables Sports Pickleball loves sports so much she’s also a part-time umpire!She loves nothing more than a...

Reach for the moon and you may hear music! The Amuseables Moon Musical Pull features a pair of celestial friends made in recycled fibers. Gently pull the star and a...

Jellycat may be our iconic pal, but All Kinds of Cats celebrates every kitty! A joyful book full of playful rhymes, fun wordplay and vibrant pictures, it's got every cat...

Elly Ballerina is the tale of one determined elephant! Elly longs to be a ballet star, and her teacher tells her she works very hard. On opening night, when the...

This rabbit comforter is ready for baby to adopt! This cream comforter, 26 cm in diameter, timeless and refined, is suitable for babies from birth.The soft and fluffy body of...

The new upgraded Pigeon nipples features a research-based latch-on line and an even softer nipple that is closest to mother’s breast. It is based on research on the 3 natural...

Create the perfect nursery environment for a restful sleep with the KeaBabies Soothe Fitted Crib Sheets. Made with soft and breathable premium jersey cotton, our temperature-regulating fitted bed sheet is...

EZI MAT 3 IN 1 is a rear seat organizer, a front seat back protector and also a rear seat protector.In seat organizer mode: organize and store everything your child...

When you place your baby to sleep on their back, their natural position is for their arms to go up. The Love To Dream Swaddle UP Original features a patented...

Shake Up Playtime! Put rhythm development within reach with these easy-to-grab Itzy Mini Maracas™! With rattle beads in one and a jingle bell in the other, baby can explore different...

Chew on This! Itzy Ritzy's modern teething mitt is worn like a glove, making it perfect for babies who can’t yet hold a teether.Features: Soft silicone similar to pacifiers &...

Holds paci close! Say goodbye to lost pacifiers! Itzy Ritzy's Itzy Paci Strap Plus™ is made of soft silicone and keeps pacifiers in place while also looking stylish with its...

The clear winner in pacifier storage! The multi-use Itzy Paci Case™ attaches onto your diaper bag, purse, or travel bag to keep essential parenting items in clear view. Just snap...

Purebaby's 2-Pack Essential Dribble Bib is perfect for avoiding any spills and keeping those dribbles at bay! Made from the softest 100% Organic Cotton with an absorbent towelling backing. Fastens...

Purebaby's Rattle Friends are sweet and engaging for those little hands to grab a hold of and wrap their fingers around. Perfect for assisting in the development of hand-eye coordination....

Purebaby's Essentials Bunny Rug and Snookie Pack makes the perfect newborn gift. Featuring the best-selling bunny rug, ideal for swaddling or adding a layer of warmth, and a sweet bear...

Meet the touch-and-feel animals in this ABC of groovy friends! Part of Make Believe Ideas' Groovy Baby range, this sensory board book boasts multiple textures and a beautiful retro-inspired design....

“You must never touch a dinosaur . . . except in this book! This dinosaur-themed touch-and-feel book is perfect for young children. Children will love reading the funny rhyme that...

Join the playful dinosaurs in this exciting addition to Make Believe Ideas' bestselling Never Touch series. The adorable mini format is perfect for on-the-go adventures. Use the handy strap and...

The Love, Stella dolls are the perfect size for holding, hugging, and nurturing role play to foster social and emotional development. Dolls are 100% soft with embroidered features, fabric hair,...

Baa Quack Moo is an innovative sensory board book, with touch-and-feel letters throughout. The fun rhyme is filled with assonance, alliteration, and playful language that’s sure to entertain. Children are...

A smaller version of the award-winning Skwish! Manhattan Toy Skwish is a one of a kind wood rattle and teether toy design made from renewable rubberwood and strung together with...