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Avent's unique AirFree vent is designed to draw air away from the nipple keeping it full of milk. Even when the bottle is horizontal, the nipple stays full, so your...

Upside down... right side up, there is no escape!With an ergonomic spout that promotes natural sucking like a bottle, the Sophie la Girafe Anti-Leak Mug is ideal for transitioning from...

Amuseables Horatio Pistachio comes from a fine family. He’ll tell you (politely!) that pistachios are technically seeds, not nuts, and that his lineage traces back to an orchard in southern...

A treat for the eyes, Amuseables Doughnut is a burst of kooky sweetness! With soft golden dough, berry-pink icing, stitch rainbow sprinkles and cordy fudge boots, this doughnut's weighted to...

Flexible, adjustable & breathable shoes for infants!Help your baby walk with confidence! The Cruiser Baby Shoe is based on scientific research and designed to support early walking. With sturdy ankle...

Jellycat Jack is finally here! This tuxedo cat has soft tufty fur, huge stitched paws and a friendly smile. With a long curved tail and L-shaped paws, Jellycat Jack has...

Give your toddler an added boost at the dinner table with the Upseat Boost Toddler Booster Seat. This booster seat features a detachable platform, providing an additional 3" of height...

Bend 'em, flex 'em, you can't break 'em! Your kiddo will be an absolute rock star with Real Shades' unbreakable Heart sunglasses. These shades provide serious sun protection in a...

Discover the ultimate blend of elegance and function with Luna Diaper Bag from Enya Mond. Crafted from top-grade premium vegan leather in a rich pebble finish, Luna exudes sophistication. Every...

Purebaby's soft Hooded Bear Towel is perfect for bath time from newborn through to toddler age! Featuring an inbuilt hood with sweet bear embroidery and 3D ear details. Made from...

Aden+Anais Essentials Cotton Muslin Swaddle blankets are the unsung heroes of parenthood — lightweight, breathable, and endlessly useful from day one and every day after. Crafted with their signature muslin,...

Designed with vehicle enthusiasts in mind, this pack takes magnetic tile play up a gear! Featuring our iconic REVERSIBLE transport base, two clear motion bases with REAL rubber wheels, plus...

The Dr. Brown's Silicone Cleaning Brush Set comes with three unique brushes to effectively clean bottles, sippy cups, pump parts, and more. The set includes a large bottle brush to...

The Aleva Naturals® 2 In 1 Shampoo & Body Wash comes in a self-foaming bottle to make bath time easier for babies and parents. This pump avoids spills and waste,...

Teething babies love to chew. b.box wrist teether is designed to grasp or wear as a bracelet, the textured design helps to massage sore gums and spark curiosity. Made from...

Get your little one ready for fun with Wilson+Frenchy's organic cotton tee. With a roomy fit and crew neck, this tee is perfect for playtime. Plus, the cute all-over print...

Introducing Piccolo Bambino's irresistibly soft pointelle signature blanket, designed for your baby's comfort. Made from 100% cotton, it's gentle on delicate skin and perfect for snuggling during naptime or on...

Fat Brain Toys Dimpl Stack provides a vibrant stack-and-discover experience!The top of each cup features a squishy silicone bubble embossed with a unique texture pattern. Little fingers will love to...

Elodie's long-sleeved baby bib is the solution for when things get messy. This versatile everyday apron covers shoulders, chest and arms giving the extra protection your toddler needs. It features...

Wrap your baby in comfort with Just Born's soft swaddle blanket. Generously sized at 40" x 40", the stretchy material makes it easy to complete a cozy swaddle for your...

Tidy away books, trains and craft supplies. Great for your little one's treasures or as a catch all for the family. With each Pom Pom sewn by hand, Pehr's Pom...

The OXO Tot Fork & Spoon Set is perfect for littles ones learning to self-feed like big kids. The stainless steel Fork tines are rounded but can still spear food,...

A special musical mobile that combines developmental value with decorative details, a wide variety of electronic features and a charming ocean theme. 15 melodies, a unique shushing sound, 5 white...

Taggies™ has gone grey with this gender neutral theme. Intoducing Heather Hedgehog! Babies will love cuddling with Heather's super-soft body, and will find endless amusement playing with the Taggies loops...

The Salus Nimbus makes water play safer for children and more relaxing for adults. All PFD's float but they can't save lives if children won't keep them on. Designed for...

The KidCo GateMate universal floor protector protects wood floors from scratches caused by baby gates. It also includes a “glow in the dark” feature to install on gates with bottom...

Jimmy Fallon, one of the most popular entertainers in the world and NBC's Tonight Show host, was on a mission with his first children's book to have every baby's first...

Designed to be worn by children or adults, DermaFrida the Bath Mitt lets your little one "do it myself," and lets you take over anytime. No way you can trust...