Items on Regular Price (not on sale)

This luxuriously soft, breathable knit blanket is perfect for the nursery, pram, or car. Crafted from a blend of organic cotton, bamboo and wool, it combines the breathability of cotton,...

Small but mighty, Colibri's 10 x 9.5" double duty wet bag is perfect for quick outings, daycare, travel, or organizing your essentials. Designed with two separate pockets—one lined with waterproof...

Colibri's wet bags are your best friend for the beach. The Regular wet bag is great for camping, traveling, swimming, gym/dance clothes, kitchen laundry, dirty shoes; you name it! The...

Adventure awaits! Mini size for itzy trips! Lightweight & lovable, Itzy Ritzy's Itzy Bitzy Bag is the perfect tagalong for trips around the block or around the globe! Your little...

Like to pack lunchtimes, your way? Customise lunch combinations and keep food cooler for longer with b.box versatile flexi insulated lunchbag! Designed with flexible sides to fit even more of...

Ace lunchtime with the Itzy Lunch Box™. Made of sturdy, wipeable fabric, this adorable insulated lunch box features a side water bottle pocket and two additional pockets for mealtime organization...

Soft Activity Cube for playful discovery. It's a developmental toy with a variety of fabrics that offers different textures and colors. The Soft Activity Cube encourages hand-eye coordination and motor...

Tiny Friends are adorable little animals with a soft and supple texture. They have a funny bell inside. Perfect as soon as baby knows how to handle objects, they will...

The Little Big Friends Roly Poly Balls are fun and adorably shaped sensory toys that help promote early childhood development. Entertain for hours! The round shape and soft texture allow...

The comforter doudou is a baby's first friend and an indispensable companion from birth. Comforters are particularly suitable for newborns and premature babies. They have many grasping possibilities for small...

Is your child suffering from teething problems?Then a good teething ring is a must! Biting the teething ring relieves the pain of teething. This cheerful teething ring from Label Label...

Is your child suffering from teething problems?Then a good teething ring is a must! Biting the teething ring relieves the pain of teething. This cheerful teething ring from Label Label...

Sit back and enjoy a delicious caffe latte made by your mini-Barista with this beautiful Label Label home-style espresso machine. It's made from quality FSC-certified wood and has been decorated...

Play the right chords with this cute little banjo.The tuning keys can be adjusted for the perfect tones. Expand your little band with one of Label Label's other instruments!3+ years

Your little musician will love the sound of this pretty dragonfly harmonica! By blowing on the different holes, the harmonica will play different notes and tones. Expand your little band...

This Dishwasher Basket Combo from Prince Lionheart will save you time and hassle—chuck all of the small feeding parts in the baskets and let your dishwasher do the work. The...

Get ready for a jumbo-sized serving of fun with Mon Ami's plush popcorn! This cuddly delight is here to pop its way into your heart and turn any occasion into...

Bonjour! Meet Mon Ami's delightful Monsieur Toast plush toy, a whimsical character that captures your heart with its delightful details. Its soft, golden-brown surface looks like perfectly toasted bread, and...

Introducing Mr. & Mrs. Cake Slice Duo, the sweetest pair in town! Mrs. Cake Slice dazzles in her delicate veil and shimmering crown, embodying cake elegance. With soft, plush layers...

Itzy Ritzy's soft, plush Itzy Friends Toy Collection Ritzy Jingle™ is the perfect accessory to keep baby entertained! Inside is a jingle ball that helps stimulate baby with its gentle...

These long-sleeved PJs are the perfect choice for the transitional season where the nights and early mornings can still be a little chilly. Featuring our Daffodils print, they're the best...

Elevate your baby boy's style with Just Born's luxury knit baby boy sweater set! Crafted from ultra-soft viscose for an indulgent feel, this set ensures all-day comfort for your little...

Little hands will be occupied for hours once you introduce them to this unique device that's brimming with thrilling sensory-exploration experiences. Push the pink bumpy ball in and the blue...

Keep them cozy as a winter hat in this organic cotton footed sleeper from Petit Lem. With an all over knitwear pattern, the sleeper is perfect for bundling them up...

The Tiny Rockers Accordion is packed with engaging features that open up a world of fun and music, while encouraging the development of your child's motor skills, senses, creativity and...

These comfy PJs are made from organically grown cotton and elastane, so soft they'll practically flutter their way into a peaceful night's sleep. The long-sleeved set is perfect for the...

This plush whale-shaped natural heatpad is the ideal soft toy for relieving baby's aches and pains right from birth. It has a removable cover and contains a removable pouch. The...

ZippyJamz change how babies and parents experience their new lives together through high-quality, simple and intuitive products. By focusing on simple design and functionality, Zippyjamz make dressing and diaper changing...