Items on Regular Price (not on sale)

Kids grow fast, so they need a car seat that can keep up! With a higher weight and height capacity than most other brands, Highpoint® helps your child ride safely...

Sudocrem is a market leading product for treating nappy rash. Clinically proven, it helps to soothe, heal and protect your baby's delicate skin from further irritation.Sudocrem has a water-repellent base...

These super soft Kushies wash cloths are double-ply and feature a bias trim for added durability. Ideal for the bath or as a wipe during feeding and changing. 3 per...

Designed for comfort and convenience, the lightweight Mico Luxe+ Infant Car Seat makes travel easy. Swiftly transition between cars or compatible strollers without stress.The intuitive base installation features MaxiLock™ technology...

The KidCo® Safeway® baby safety gate is specifically designed for top of stairs use, but can also be used in hallways or as a room divider. Provides maximum safety at...

Safe, quick and practical: with Medela Quick Clean Microwave Bags you can disinfect breastfeeding accessories in around three minutes – it is faster and easier than boiling. This eliminates 99.9...

Protect your child all around with the 2-in-1 Viaggio Shuttle Plus! Its flexibility to adjust all around allows it to fit your child perfectly. Transforming from an all-around adjustable booster...

Jolly Jumper Crib Wedge is designed to gently elevate baby's head for easier breathing and digestion, particularly when baby is congested and not sleeping well. Position Crib Wedge safely and...

Let your little one sleep soundly on our Cotton Percale crib sheets!Made of premium 100% cotton percale, this super soft fabric is gentle and breathable so your baby will sleep...

Comotomo Baby Bottles feature an innovative and sensible design to most closely mimic natural breastfeeding. Our naturally shaped, soft, silicone nipples are ideal for babies who have trouble transitioning from...

Baby Carrier Mini is a small baby carrier that is easy to use for short baby wearing sessions. It’s perfect for the early months when, like all newborns, your baby...

Wide and spacious, Stokke® Flexi Bath® X-Large is a bath tub that grows with your little one. Suitable for growing babies and young children until about age 6, it has...

The Baby Trend® Snap-n-Go® FX Universal Infant Car Seat Carrier is the convenient, lightweight alternative to a conventional stroller. Fits most Infant Car Seats including the new 35 lb models.Folds...

Tackle all of your trimming troubles without nicking baby’s sensitive skin with the NailFrida SnipperClipper Set. See what you’re snipping through the safety spyhole and nail that mani/pedi every time....

Moa is more than a high chair. Designed for your child from six months to five years old. Moa reconfigures eight ways to extend the longevity of a single grows-with-baby...

The Multi-Award-Winning SWADDLE UP ORIGINAL 1.0 TOG has been helping sleep deprived parents achieve safer, better, longer sleep for themselves and their babies for 10 years. The innovative SWADDLE UP...

Create a from birth solution or a travel system on your MINU stroller. Adapters allow for attachment of your MESA infant car seat or Bassinet.Features: Compatible with MESA and Bassinet...

Jolly Jumper created the 'Original Baby Exerciser' that has been providing fun and physical fitness for babies since 1948. The Jolly Jumper with Super Stand has an extra tall, sturdy...

Aleva Naturals Bamboo Baby Wipes are specially formulated for baby's sensitive and delicate skin. The combination of Organic Aloe Vera, Chamomile, Natural Tea Tree Oil and Lavender Oils gently cleanses,...

Whether at home, in a restaurant or on a Picnic day, the Perch table-chair will give your child a special place at the family table. The Perch attaches to most...

Growing children will get a BOOST in safety with the Viaggio Shuttle. An Integrated Rigid Latch system allows for the Shuttle to connect to the vehicle Latch anchors for perfect...

Thanks to its adaptive design, Primo Viaggio All in One is used from birth up to an age of 10+ years. As your baby grows, adjust the 12-position headrest &...

Shield your stroller from messes and spills with the reversible seat liner.Features: Padded liner adds comfort and protection and keeps your stroller looking clean One side is water resistant material...

The Salus Nimbus makes water play safer for children and more relaxing for adults. All PFD's float but they can't save lives if children won't keep them on. Designed for...

When you place your baby to sleep on their back, their natural position is for their arms to go up. The Love To Dream Swaddle UP Original features a patented...

Delight in mid-century modern appeal with the Hudson 3-in-1 Convertible Crib. Featuring stylish rounded spindles and an open modern silhouette, the Hudson Crib is made with eco-friendly, non-toxic materials backed...

When you place your baby to sleep on their back, their natural position is for their arms to go up. The Love To Dream Swaddle UP Original features a patented...

Jolly Jumper Head Hugger is designed for use with infant car seats and strollers to provide head and neck support for babies. Easy on/off makes it convenient installation and removal...