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Soft textured fabrics for tummy-time play. The animal-themed soft activity book folds out flat as a pat-mat for tummy-time. Each page features nostalgic illustrations, various fabric textures and playful surprises....

Sure to be a baby favorite for grasping, shaking, teething, and rolling. The easy-to-grasp and colored flexible tubes capture the attention of babies and caregivers, but there’s more to this...

Let your little one sleep soundly on our Cotton Percale crib sheets!Made of premium 100% cotton percale, this super soft fabric is gentle and breathable so your baby will sleep...

Colorful loops made from soft, pliable plastic are easy to grasp and hold, plus caregivers can refrigerate it for a soothing teether. The Winkel teether rattle is a must have...

Boon’s CACTI makes cleaning easier and looks cute while doing it! This fully stocked set includes four cacti in different sizes, but you’ll never need to worry about pricks. The...

Bib that keeps your baby carrier like new for longer, so you won’t need to wash it as frequently. Perfect when your baby sucks or dribbles on the baby carrier....

Medela Breast Massage Oil is a fast-absorbing blend of Ginger essential oil known for its warming and anti-inflammatory properties, and Avocado oil which nourishes the skin. The entire formulation is...

Not sure what gift to give? Our gift cards are a great option to give to new parents so they can choose whatever they like from our wide selection of...

Protect your baby's skin from the sun with Aleva Naturals Baby Sunscreen Lotion SPF 45+. Enriched with Natural Jojoba, Organic Coconut and Organic Avocado Oils that simultaneously moisturize to soothe...

A fragrance free, SPF 30 equivalent sunblock that’s gentle, effective, and safe for the whole family. This unscented sunscreen uses 20% non nano zinc oxide to provide broad-spectrum UVA/UVB protection...

Designed to assist and enhance your little ones development, Purebaby's Sensory Cube is perfect for play time while developing hand/eye coordination. Featuring sweet animal faces on each side of the...

Keep their little toes warm with our 3 Pack Rib Socks. Featuring an all over soft ribbing, fold over openings and printed grip on the sole to prevent slipping. Made...

Keep their head covered in Purebaby's Essentials Knot Hat 2 Pack, a newborn year round necessity. Designed to be adjustable, simply undo the knot and re-tie further down or up...

Purebaby's 2-Pack Essential Dribble Bib is perfect for avoiding any spills and keeping those dribbles at bay! Made from the softest 100% Organic Cotton with an absorbent towelling backing. Fastens...

Purebaby's Rattle Friends are sweet and engaging for those little hands to grab a hold of and wrap their fingers around. Perfect for assisting in the development of hand-eye coordination....

Keep your car upholstery looking untouched with the Jolly Jumper® Car Seat Mat. Use with the forward-facing car seat or toddler booster seat. This cushioned mat is backed with an...

The first Sophie la girafe teething ring with sound, thanks to its built-in squeaker! This teething ring, made from natural rubber, is specially designed to soothe baby during teething with...

Your go-to solution for every adventure. Perfect for parents, swimmers, and travellers, the Loulou Lollipop wet dry bag is your go-to solution for every adventure. Durable, compact, and easy to...

Your go-to solution for every adventure. Perfect for parents, swimmers, and travellers, the Loulou Lollipop wet dry bag is your go-to solution for every adventure. Durable, compact, and easy to...

Love is in the details with Itzy Ritzy's Itzy Learn & Snuggle Gift Set™! Featuring the Itzy Lovey™ and Bitzy Busy Book™, this gift set is a sensory sensation. Snuggle...

Your go-to solution for every adventure. Perfect for parents, swimmers, and travellers, the Loulou Lollipop wet dry bag is your go-to solution for every adventure. Durable, compact, and easy to...

Can you stack up your new friend the whale while in balance on a wave? This is a game of skill and challenge can be used alone or with the...

A fine colorful xylophone with metallic keys and single piece wooden mallet that your little one will enjoy. Totally safe as it doesn't have any sharp edges.It offers the full...

Let your little explorer roam the land of letters and dinosaurs with Speedy Monkey's ABC Dino Puzzle, an interactive and fun way to learn! Unleash your child's imagination with this...

Colibri's wet bags are your best friend for the beach. The Regular wet bag is great for camping, traveling, swimming, gym/dance clothes, kitchen laundry, dirty shoes; you name it! The...

Colibri's wet bags are your best friend for the beach. The Regular wet bag is great for camping, traveling, swimming, gym/dance clothes, kitchen laundry, dirty shoes; you name it! The...

Calikids Soft Touch Knit Balaclava, feels like Cashmere.Features: Shell: 50% Viscose / 30% Polyester /20% Polyamide Lining: 100% Soft Polyester Berber Extra forehead protection Soft and comfortable

Colibri's wet bags are your best friend for the beach. The Regular wet bag is great for camping, traveling, swimming, gym/dance clothes, kitchen laundry, dirty shoes; you name it! The...