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Inspire your baby to play, learn and explore with the new aden + anais™ baby activity gym. Featuring signature 100% cotton muslin, the baby play gym provides a safe place...

For generations parents have cared for their babies with muslin. Breathable, versatile and soft as a mother’s touch, the do-it-all fabric helps simplify what can be a chaotic time. No...

Cruiser Rack is the smart new way to carry tall gear like folded beach chairs, balance bikes, duffels or anything that needs to ride upright without sacrificing seat space. Compatible...

Cream ‘Berry’ Bunny has found her calling hosting the world’s coziest tea parties, where every guest gets a handpicked flower and a homemade cupcake. (No RSVP needed – just bring...

Koala with Message believes in the power of kind words. Nothing makes him happier than sending notes that brighten someone’s day.He started as a pen pal, building lifelong friendships one...

Calm, un-rushable Cream Bunny with Rose takes the time to notice the beauty all around her.She pauses to admire the stack of freshly folded napkins at the tea shop, to...

Albee Bee is a fuzzball of pure affection – and the star basketball player for the Bumble Hoops.Known for his honey-slick wing-work and incredible three-pointers, he’s a fan favourite. He...

Redcurrant Bunny has one rule: if there’s no glitter on the dancefloor, she’s not coming! A rising star in the Hopstreet Bunnies Dance Troupe, she’s the go-to for all things...

What is Baby Llama's favorite food? Follow along with this cute baby animal as it experiences its world, from playtime to bedtime. The simple, comforting story in this go-to baby...

Designed with vehicle enthusiasts in mind, this pack takes magnetic tile play up a gear! Featuring our iconic REVERSIBLE transport base, two clear motion bases with REAL rubber wheels, plus...

Beige ‘Petal’ Bunny has quietly launched her own side project: The Jellycat Garden Club, specializing in planting secret patches of wildflowers wherever she hops. Guerrilla gardening – but make it...

Timmy Turtle insists he’s not enjoying himself. The hat was a gift. The scarf’s on backwards. And frankly, the music’s too loud. But for someone so staunchly anti-festive, he’s suspiciously...

Brooke Otter is a mudlark by passion and profession (self-declared). While her pals perfect their backstroke, she’s scavenging the banks of the Thames, bright eyes gleaming at the prospect of...

The Magic HEKA is a telescopic diaper pail that comes in a small pack. Just like the Magic Majestic diaper pail, it is 100% odorless and can be used with...

Organic Cotton Sweatpants from Minymo with a cute fox motif on the back. Featuring an elastic waistband and ankle cuffs, a decorative faux fly, and buttons at the front. Certified...

Everything you need to start your adventure with Veer's most popular Cruiser City XL + accessory bundle. This bundle includes:(1) Veer Cruiser City XL: Perfect for families that love to...

Bashful Twinkle Bunny shimmers and shines with gossamer soft creamy fur and glimmering silver stars in her ears. Indulge in the softest of cuddles with a Bashful Bunny as beautiful...

Skip the soggy shirt and get leak-proof confidence for up to 8 hours with these Frida Mom disposable nursing pads. A leak-lock core quickly absorbs and disperses milk to keep...

Travel light with twice the fun made easy, with Silver Cross' NEW Jet Double.Spacious enough to accommodate two children comfortably yet compact enough to navigate tight spaces and standard-sized doorways,...

More sustainably crafted, the Bugaboo Fox 5 Renew is engineered for effortless strolls on all terrains. Explore nature in ultimate comfort while creating the most nurturing space for your newborn....

The Aleva Naturals® 2 In 1 Shampoo & Body Wash comes in a self-foaming bottle to make bath time easier for babies and parents. This pump avoids spills and waste,...

With everything you need for a warm Spring day, this 3-piece set from Petit Lem gives you one less thing to think about on sleepy mornings. Two bodysuits mean you’ll...

Meet Hugarounds! Hugimal's new microwave-safe plushies that wrap you in comforting, hands-free hugs with their long weighted arms. (Think: an emotionally supportive plushie that doubles as a warming neck wrap!)...

In this adorable new addition to the bestselling finger puppet series, watch as Little Chick hatches out of his egg and explores the springtime world. . . only to discover...

The Stonz Roamer water shoe for kids combines versatility with natural support. Its zero-drop design promotes natural alignment and balance, while the breathable 80% polyester, 20% Lycra knit upper ensures...

Extra-soft and clean on your little one's skin. Made from 100% GOTS certified organic cotton and OEKO-TEX certified. Designed to fit a standard-size crib, Little Unicorn's crib sheets feature signature...

Give your toddler an added boost at the dinner table with the Upseat Boost Toddler Booster Seat. This booster seat features a detachable platform, providing an additional 3" of height...

Convert your full-size crib into a toddler bed.Features: Made of American Poplar hardwood Finished in non-toxic multi-step painting process, lead and phthalate safe Meets ASTM international and U.S. CPSC safety...